A guide to: Apparel brands in esports

Note: Esports apparel brands are listed in alphabetical order. This list will be updated periodically.

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want to remain future-proof by reaching a younger demographic via competitive gaming.

Over the last 12 months in particular, there have been a variety of non-endemic apparel firms partnering with esports orgs to create a name in this new market, or indeed to expand existing offerings. There are also many smaller companies that are esports and gaming-first, that are growing along with the industry.

To keep…