The San Francisco 49ers announced a multi-year deal with augmented reality marketing firm MYXR on Tuesday. The strategic partnership will include use of MYXR’s Experience Platform.
According to the 49ers, MYXR is the first AR company to sign a multi-year deal with a professional franchise.
“We are honored to be selected as the official augmented reality partner for the 49ers organization,” said Hans Koch, Chairman and CEO of MYXR, in a statement. “We’re excited that MYXR’s Experience Platform will provide a revolutionary experience for the fans and partners of one of the most storied franchises in the NFL.