eSports Insider · Oct 21, 2020
100 Thieves signs with Creative Artists Agency
North American esports organisation 100 Thieves has signed with LA-based entertainment and sports agency Creative Artists Agency (CAA).
Photo Credit: 100 ThievesThe agency will focus on the expansion of 100 Thieves content and media interests into new areas with additional revenue streams including digital content, talent, film, television, and podcasts. In addition to fielding professional rosters in League of Legends, VALORANT, and Fortnite, 100 Thieves has a YouTube channel approaching 1 million subscribers and a bustling merchandise division with more than a dozen apparel drops.