North American organisation 100 Thieves has appointed American audio company JBL as its official audio partner.
The organisation’s players will be equipped with JBL Quantum products for practising, competing, and streaming.
JBL only recently expanded into gaming in January of 2020. Besides a deal with ONE Championship, 100 Thieves is its first major partnership with an esports company since it began focusing on gaming. The deal will put JBL’s Quantum headsets across the 100 Thieves Cash App Compound.
Matthew “Nadeshot” Haag, CEO of 100 Thieves, spoke on the new partner: “JBL has been a leader in audio for over 70 years.