Canadian Sports Teams With Sponsorship Deals From Online Casino Platforms

Canada and gambling go hand-in-hand as the North American country have a deep history with the latter. In this way, you shouldn't be surprised by the online gambling industry success within its borders. However, the level of awareness the online casino industry has in Canada is not enough, and they start seeking ways to increase their level of awareness through sports sponsorship.

The online casino industry has evolved so much in the last few years that even residents, who were not interested in any form of gambling, have started showing interest in the various games being offered by online casino platforms. This pivoted the popularity of online casinos within the borders of Canada.

Statistics Canada revealed that over 70% of the Canucks’ population partakes in one form of gambling or the other. While the rise of online casinos in Canada is due to the evolution of technology over the years, the fierce competition in the industry also played a role in pivoting its popularity. Players, old and new, were offered amazing bonuses and promotions. The gambling platforms didn't stop there, to increase their awareness, extensive digital marketing was carried out along with sponsorship deals being signed with the popular sports teams in the country.

Sports Teams & Online Casino Platforms
To increase their popularity and awareness in Canada, several online gambling platforms started eyeing the Canadian sports market. This strategy quickly rose in popularity and several gambling platforms adopted this new method to increase awareness. According to this website about real money online casinos in Canada almost all sports teams in Canada have sponsorship deals with several online gambling platforms, who will see their gambling commercials being advertised on the playing field.

In this article, we will be listing out the Canadian sports teams with sponsorship deals from online casino platforms. Read more.

Toronto Blue Jays & TheScore Bet
Major League Baseball's Toronto Blue Jays officially signed a partnership deal with the gambling platform, TheScore Bet. The deal, which was signed in 2022, will be running for ten years. This is the franchise's first-ever gambling partnership ever. 

The deal will see TheScore Bet launch a new premium sports bar and restaurant at the Rogers Centre home, the Blue Jays home stadium, and two premium seating sections at the ballpark will be named after TheScore Bet. Some of its commercials will be seen flying around too.

Maple Leaf Sports and Entertainment (MLSE) & PointsBet Canada
Even if you're not a fan of sports, you should have heard of Maple Leaf at some point in Canada. MLSE is a big company in Canada, and it is the parent company of MLS' Toronto FC, NBA's Toronto Raptors, NHL's Toronto Maple Leafs, and CFL's Toronto Argonauts.

MLSE signed a partnership deal with PointsBet Canada to become its official sports betting partner in a multi-year deal. The deal will see the commercials of the online gambling platform in the home stadium of all sports teams being managed by the Canadian company and its logo will be printed on the teams' kit.

Ottawa Atletico & ComeOn!
ComeOn! is a popular online gambling platform that lets its users play casino games as well as place wagers on the various sports events happening in the world. Its popularity in Canada wasn't enough, so it ventured into the Canadian sports market to sign a partnership deal with Ottawa Atletico. The details of the deal were not disclosed to the public, but it is quite obvious that the gambling platform's logo will be visible on the team's kit and some of its commercials should also be seen at the team's stadium.

Ottawa Redblack Football Team & PointsBet Canada
PointsBet Canada seems to be one step ahead of online casino platforms as it has multiple deals signed with several sports teams. The Ottawa Redblack, which plays in the Canadian Football League, signed a partnership deal with PointsBet Canada. The content of the deal will see PointsBet Canada's logo printed on the team's kit and it will be designed in some areas at the team's home stadium, TD Place. The VIP area in the TD Place will be rebranded as PointsBetSideline Club.

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