Red Bull Kluge Continues to Redefine Marketing and Brand Placement

Red Bull's breathtaking Stratos mission showed over 8 million people worldwide Felix Baumgartner's record-breaking freefall from 128,000 feet above the earth. The stunt skyroketed Red Bull's already well-known cutting-edge marketing ventures to new heights.

With Stratos, Red Bull further proved it is more than just an energy drink. The jump solidified Red Bull as a lifestyle brand and a leading innovator in the realms marketing and brand placement.

The difference between Red Bull and other brands is this: Red Bull doesn't do these things to place the brand or increase unit sales. Red Bull does them because it can.

And it's not stopping at the stratosphere.

Red Bull's latest endeavor further pushes and redefines what once were the boundaries of brand marketing. In the Red Bull Kluge project, the brand fused physics with with unique talents of its athletes to create a hybrid Rube Goldberg-esque "Athlete Machine." Check out the full video below:

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