The question is a simple one.
In theory.
For a sports organization like Sporting Kansas City, however, the answer is not so simple. Is success defined by the target audience of ticket buyers (or non-ticket buyers)? Or is success defined by those goals set forth by the powers that be within the organization?
Ay, there is more of the rub... should not the fans -those who consume the product in stadium, on tv, in their closets, in their hearts too - be the powers that be?
And none of that even gets into the question of how success is defined.