For the second straight year, Sporting Kansas City were among the hottest MLS searches on the web.
Google this week announced its top trending MLS teams of 2018 as part of its annual "Year in Search," shining the spotlight on the people, topics, places and events that drew the most attention throughout the year.
Sporting KC were among the clubs that had the highest traffic spikes in 2018 compared to 2017, rather than the highest rates of overall web traffic. So teams that experienced success on the field and provided plenty of storylines off the field were more likely to draw increased traffic compared to the year before.