A new name.
A new crest.
A new identity that would redefine one of Major League Soccer's original clubs and alter the sport's future in Kansas City.
Ten years ago today, during a fan rally in the Kansas City Power & Light District on Nov. 17, 2010, the new Sporting Kansas City brand was unveiled to the world.
“Our mission is to connect Kansas City to the premier professional sports experiences in the Midwest,” Sporting Club CEO Robb Heineman said at the time. “We believe a change in identify for the club was necessary to effectively live and breathe this vision.