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St. Louis City SC: MLS expansion club unveils name, crest and colors

On Thursday, Sporting Kansas City's rival-in-waiting revealed its official name, crest and colors.

Name & Colors

The team will be known as St. Louis City SC. Selected from over 6,000 fan submissions, the name is rooted in the city's rich soccer tradition. The name celebrates the area’s diverse, iconic neighborhoods and proud heritage while capturing the region’s recent growth and cultural renaissance.

Four primary colors will identify the team: City Red, River Blue, Energy Yellow and Arch Steel Gray.

Crest

A diverse group of over 20 local designers created the crest based upon a common theme discovered through focus groups and discussions with various community members—a deep-rooted sense of unity and pride across the region in the St.