Southampton have appointed Phil Parsons as their chief executive, following the departure of Martin Semmens after their relegation from the Premier League.
Parsons joins the club from technology company Dyson, where he spent 15 years in a number of senior leadership roles.
Most recently he was in charge of running its business across Europe, the Middle East and Africa.
"I am delighted," said Parsons, who will take up the role at the start of July.
He told the Southampton website: "The owners have been extremely open with me, sharing their learnings and challenges from last season, and importantly their bold and ambitious goals for the future.