TAMPA, Fla. (May 21, 2025) – University of South Florida Athletics has earned national recognition as a recipient of the 2025 College Sports Communicators (CSC) ChangeMaker Innovation Award, honoring their creative and collaborative efforts in launching the USF's women's lacrosse program during its inaugural season.
Presented annually to up to three institutions, the award recognizes excellence in content strategy and storytelling that exemplifies out-of-the-box thinking in a rapidly evolving college athletics landscape.
As USF introduced women's lacrosse as its newest varsity sport, the athletics communications and creative teams, led by Assistant Director of Communications, Micah Banks, and Associate Athletic Director for Branding & Digital Strategy, Carl Schmid, seized the opportunity to not only promote the program but to educate and welcome fans to the game still gaining traction in many regions.