The University of South Florida announced the selection of Rob Higgins as the university’s first-ever CEO of Athletics following a comprehensive national search.
Higgins has served as executive director of the Tampa Bay Sports Commission since 2004, successfully positioning the region as one of the nation’s premier destinations in sports and entertainment, including hosting two Super Bowls, a College Football Playoff National Championship and a long list of other high-profile events during his tenure. Higgins, a former USF Athletics staff member, becomes the first USF alum to lead the department.
“As we embarked on this search, it became clear that this moment was different for the University of South Florida.