USF alumnus began tenure overseeing department on Oct. 1
TAMPA, OCT. 2, 2025 – Rob Higgins, who was introduced as the first-ever CEO of South Florida Athletics on Sept. 22, has been selected as the Grand Marshal of the 2025 Running of the Bulls Homecoming Parade to be held on Friday, Oct. 17, on the USF Tampa campus.
Higgins, the first USF alumnus to lead Bulls Athletics, began his tenure on October 1. He was inducted into USF's Zimmerman School of Advertising Hall of Fame in 2015, and, in May 2025, he received the Distinguished Citizen Award at USF Commencement.