South Carolina fans will see a few new amenities if they come to the Gamecocks’ season-opening football game. School officials are hoping they will be wearing something old if they do.
As part of a marketing campaign behind its new/old script “Carolina” logo, USC officials are asking fans who come to see Saturday’s noon game against Coastal Carolina to wear apparel with the logo. In what senior associate athletic director Eric Nichols called “lucky synergy,” the football team will also wear the logo on their helmets for the first game.
“This isn’t intended to be a secondary logo.