It's official: Nike is coming to South Carolina. The University of South Carolina Board of Trustees formally approved a 10-year partnership with Nike on August 22, 2025. The deal begins on July 1, 2026, and will run through June 30, 2036. Nike will outfit all 21 Gamecocks athletic programs with uniforms, footwear, apparel, and equipment.
Contract Details:
According to the binding terms sheet, the agreement includes the following:
- Cash Compensation: $5 million over the term ($500,000 annually)
- Royalty Rate: 15% of net sales on Nike products
- Retail Product Allotment: $70 million (retail) over the term ($7 million annually)
- Supplemental Product Allotment: $2.