There’s a psychology experiment that shows once a person possesses something, they find it more valuable. That is to say, you might pay only so much for an object, but once someone gives it to you, it will likely take more money to buy it off you.
Coming into Saturday, South Carolina’s football team beating a ranked Florida squad would have been like found money. Even if the Gators were scuffling, they’d had an arguably stronger season to date, were at home and had seemed to be bouncing back toward their usual spot as a top team in the SEC East.