The University of South Carolina and Blanchard Machinery, headquartered in Columbia, announced a historic five-year partenrship extension that will bring the company's name front and center on game day, literally. Beginning with the 2025 home opener in September, fans will see the Blanchard CAT and Blanchard Rental logos displayed at both 25-yard lines. This marks the first time an on-field logo will be featured at South Carolina. It will serve as a visible symbol of the company's deep connections with Gamecock athletics and the state of South Carolina.
The alumni-led company, run by brothers Boyd and Rozier Blanchard, will also play a key role in funding the upcoming stadium renovations.