PORTLAND, Ore. – The University of South Alabama announced Monday a new partnership with adidas in which the Portland, Ore., based company will be the official athletic apparel and accessories brand for the Jaguars.
"We are excited about this partnership with adidas," Jaguar Director of Athletics Dr. Joel Erdmann said. "The aspects of the agreement will obviously have a positive impact on our financial bottom line, but equally important is our access to the direct team sales program and adidas' sincere desire to have South Alabama Athletics representing the adidas brand. Recognition must to go to Deputy Athletic Director Daniel McCarthy, as he has been the point person throughout this process and will continue to lead the transition over the next several months.