MOBILE, Ala. – The University of South Alabama and Budweiser-Busch Distributing Co., Inc. have reached an agreement on a commitment to the new Hancock Whitney Stadium that includes recognition of the terrace in the facility's South end zone.
In recognition of a $1 million gift announced on Monday, the Michelob Ultra Terrace will feature several rows with walk-up drink rails which offer an intimate and immersive view of the game action near field level, a unique idea bringing tailgating to the field. The Michelob Ultra Terrace is expected to emphasize social interaction amongst fans, with the middle sections being an ideal setting for group events.