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With no ambition and a revolt by fans, Newcastle in freefall (The Associated Press)

LONDON (AP) -- There was a time when Newcastle owner Mike Ashley gave the impression, in public at least, that he cared about the team and that it was more than just a profit-making offshoot of his sports retail empire.

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It wasn't just the way Ashley would squeeze into a tightly-fitting Newcastle jersey and down pints of beers with supporters, or the crowd-pleasing managerial appointments of club legends Kevin Keegan and Alan Shearer.