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Will Euro 2022 Be the Payoff on England’s Investment in Women’s Soccer?

BURTON-ON-TRENT, England — It was only 13 years ago, England defender Lucy Bronze figures as she scrolls through her memories, when she needed to pack bags in a supermarket to earn the money she needed for her bus fare to Derby, where she and her Sunderland teammates were to play in the Women’s F.A. Cup Final. It was only a couple of years after that when she was still juggling her nascent career at Everton with a job at Domino’s Pizza.

Fast forward to 2022. The rapid rise of women’s soccer in England, and in much of western Europe, is such that Bronze and nearly every other top professional waved goodbye to those kinds of side jobs long ago.