The Next Football Thing…or is it?

I guarantee that by the end of this year, everyone will have heard of NFTs. Cards on the table, I had no clue what an NFT was until two months ago, and now rarely a day goes by without seeing a reference to them.

Over the last two weeks, NFTs have started to be talked about by rock bands, art galleries and even Disney. So, what are they and how could they play a part in the future of football?

Non-fungible tokens (NFT) are digital assets. They may not sound appealing, but they soon could be one of the most important transactional instruments used by us all.

They are used to create and authenticate physical and virtual items such as sports memorabilia, artwork and music. Simple, right?

Well, not…