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Sports media: Spirited broadcaster helps Kings reach out to Spanish-speaking fans

Not much gets lost in translation during a Kings Spanish-language radio broadcast. Especially on a call like the one Francisco X. Rivera delivered on KWKW-AM (1330) during the second period of last Thursday’s Kings-Philadelphia Flyers game from Staples Center:

“Kovalchuk con el pase, el disparo que es interceptado, una vez mas Carter, otra vez Carter y el gol! Gol … Gooooool … Gooooool … anotado por Jeff Carter … Y que bonito se siente cantar el gol de los Kings!”

Got it? In the span of a couple of seconds, Ilya Kovalchuk takes a pass, a shot is blocked, Jeff Carter shoots again, then another shot, and Carter … puts the biscuit in the basket, right?