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Son Heung-min is an LAFC building block to win and grow global brand

Already the home of Shohei Ohtani, Los Angeles is now also the home of South Korea’s Shohei Ohtani.

Like Ohtani, Son Heung-min has been the most popular athlete in his home country by a wide margin for close to a decade. Like Ohtani, Son has a pleasant disposition that has endeared him to people from a wide range of backgrounds.

Son was introduced as the latest addition to LAFC at a news conference on Wednesday at BMO Stadium, and he was everything he was made out to be.

He came across as sincere.