Back to the Soccer Newsfeed

Soccer United Marketing Fact/Fiction: Garber Opens Up on SUM's Role in U.S. Soccer, MLS

The most heated topic in the U.S. Soccer presidential election has been the role of Soccer United Marketing and its business partner, the U.S. Soccer Federation. And now Don Garber, the MLS commissioner who is also the CEO of Soccer United Marketing, has answered 29 questions from SI.com designed to press him on the details of SUM’s role and get on-the-record responses from Garber.

U.S. Soccer, a non-profit organization, has a lucrative deal through 2022 with Soccer United Marketing, a for-profit company owned by Major League Soccer owners. Questions have been raised over whether the relationship between U.