MultiChoice Group (MCG) and the South African Football Association (Safa) are pleased to announce a landmark, five-year sponsorship agreement that champions South African football.
The partnership supports the more than 40,000 referees officiating in all matches played under the auspices of Safa and provides assistance to both the male and female divisions of the sport, in support of Safa’s Project Equity.
Effective this week until 2025, Showmax (MCG’s online subscription video-on-demand service) is the sole and exclusive global Safa official referee sponsor.
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The referees will now be known as “the Showmax Safa Referees.