Paris Saint-Germain superstar Lionel Messi has signed a contract to become a global brand ambassador for Socios.com, a cryptocurrency company focused on digital fan tokens.
Socios.comTogether we can do more. Together we can be more.<br><br>Introducing <a href="https://t.co/2FROhSNgw8">https://t.co/2FROhSNgw8</a>’s first global ambassador, Lionel Messi.<a href="https://twitter.com/hashtag/BeMoreThanAFan?src=hash&ref_src=twsrc%5Etfw">#BeMoreThanAFan</a> <a href="https://t.co/DxiHckf2Wq">pic.twitter.com/DxiHckf2Wq</a>
Reuters' Simon Evans reported it's a three-year deal worth more than $20 million and includes a promotional campaign leading up to the men's 2022 FIFA World Cup in November, at which Messi will represent Argentina.
"Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love," Messi said.