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Reliance Sports CEO Sundar Raman - Foreign clubs have realised the need to alter their perception of the Indian market

The Reliance Sports CEO believes there has been a fundamental shit in the perception of foreign clubs looking to make forays into the Indian market..

Indian football has often found itself being compared unfavourably to the kind of strides cricket has managed to make in terms of development of fanbase and popularity.

Speaking at the World Football Summit (WFS) Asia 2019 held in Kuala Lumpur, Malaysia, earlier this week, Reliance Sports CEO Sundar Raman made an attempt to dissect the core issues plaguing football in India.

"I think the challenge, from an Indian perspective, has always been about adding a pipeline for talent to come through.