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Red Bull multi-club ownership continues to divide opinion in football

It is fair to say that Red Bull’s involvement in professional football has not met with universal approval, but whether such negativity is justified is open to debate.

The company currently owns clubs in Germany, Austria, United States and Brazil, yet many fans view this continuing growth with huge suspicion.

Their initial move into Austria – Red Bull owner Dietrich Mateschitz’s homeland – created major discontent. Fans of the original Austria Salzburg, who Red Bull took over in 2005, quickly formed another club in an attempt to retain their heritage.

However, that hasn’t stopped RB Salzburg being successful, with the club winning the Austrian Bundesliga nine times since the takeover.