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Real Madrid and adidas extend their successful partnership

Madrid and adidas mark the third decade of one of the most successful partnerships in football.

Real Madrid and adidas today announced the extension of their partnership for an additional eight-year period until June 2028. This marks the third decade of one of the most successful partnerships in football.

adidas has designed and produced the emblematic white shirt since 1998. During this time, Real Madrid won six UEFA Champions League titles, six FIFA World Club Championships, four UEFA
Super Cups, six Spanish Championships, five Spanish Super Cups, and two King’s Cups. Both parties have agreed not to disclose the terms of the agreement.