When Canadian hip hop artist Drake sang ‘Started from the bottom now we’re here’ I am pretty sure he was not talking about RB Leipzig. But the funny thing is, it perfectly describes their meteoric rise. So maybe they should start using that as their official club song.
Back in 2009, Red Bull bought semi-professional club SSV Markranstädt who were in the 5th tier of German football. They renamed them RB Leipzig to fit under the Red Bull sports umbrella.
Then, Red Bull forged a plan to get the club into the Bundesliga where the financial rewards would be huge.