The English Premier League is the most-watched sports league in the world. But in the U.S., it isn't even the most-viewed soccer league.
Mexico's Liga MX is averaging more than 1.1 million viewers on the Univision-owned UniMas Spanish-language network, an audience 19% larger than NBC averages for its weekly EPL telecasts. And that's a success built largely on time and loyalty, two advantages Univision's Mexican soccer coverage has over NBC and the EPL.
Most of Mexico is in the central time zone, so its games air in the afternoons and evenings in the U.S. EPL games on NBC, conversely, begin as early as 4:30 a.