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Media Microscope: Examining the state of MLS newspaper coverage

While some MLS teams receive a significant amount of newspaper coverage, some surprising clubs are being left behind.

Major League Soccer, perhaps more than any other major American professional sports league, relies on media coverage from non-traditional outlets.

While most newspapers still assign at least one full-time beat reporter to local NBA, NFL and MLB teams, many MLS markets do not have a local full-time newspaper beat writer, leaving blogs, national outlets and the official league and team websites to fill in the gaps.

A sad illustration of the league’s newspaper presence came last week when highly respected Seattle Sounders beat reporter Matt Pentz announced on Twitter that he was among a round of layoffs at The Seattle Times.