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Jackson Martinez's move to Guangzhou Evergrande is a tale of unfulfilled potential

One of the hottest properties of last summer's European transfer market has decamped to China for a staggering fee with plenty of questions left unanswered at Atletico Madrid.

It looked like an inspired signing. When Jackson Martinez moved from Porto to Atletico Madrid last summer, most hailed the deal as a triumph for Diego Simeone's side. But just over six months later, the Colombian forward has joined Guangzhou Evergrande Taobao in China to leave fans wondering what went wrong.

It was not what anyone expected and least of all, it seems, the player himself.