ITV have announced they will show the opening game of the 2019/20 La Liga season between Barcelona and Athletic Club on free-to-air television.
After Sky Sports lost the rights to Spanish football at the end of last season, the online-based company Eleven Sports announced an exclusive three-year deal to show the league. However, after struggling to generate subscribers, they put the rights up for auction once again just 12 months later.
ITV took up this opportunity at the back end of last season, and after some initial hesitancy to do so once again for the 2019/20 campaign, they have now confirmed a deal to show the season's opener, as well as two further games from the next two gameweeks, has been agreed, as well as a weekly highlights show.