At one point, for reasons that presumably made sense in context, the coach and one of his assistants spent a few minutes onstage playing padel — a Basque version of tennis — with a set of frying pans. At another, three players were lined up in descending order of height and asked to perform as backing vocalists for someone who, apparently, self-identifies as a rapper.
Most of the countries competing in this summer’s European Championship announced their squads in the traditional manner: a list of names and some anodyne quotes in a simple news release or, for those investing a little more effort, a slick graphic released on social media.