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Inter change kit sponsor for first time in 26 years as Socios replaces iconic Pirelli

Related Topics: Pirelli, Inter Milan, Socios.com, Serie A

Inter have announced online fan token creator Socios will be their new main kit sponsor for the 2021-22 season after 26 years with Pirelli written across their chests.

As far as recognisable kits over the past few decades, few come close to the striped Pirelli shirts the Serie A club has worn during six Serie A title charges and a Champions League triumph. While many other top European clubs have dramatically altered their appearance over the years, the Nerazzurri have largely remained the same since the early 90s.

So while it may seem a trivial shift to care about - these are just brands, after all - many fans have nonetheless reacted strongly to the news of Inter's decision.