ZURICH — The North American bid to stage soccer’s World Cup in 2026 is talking to FIFA members in a language they understand: money.
The United States-led offer, in partnership with Mexico and Canada, is promising revenues double that of a rival bid from Morocco — its only competition to host the quadrennial soccer competition — and more than three times as much as FIFA generated from the 2014 World Cup in Brazil.
The projections — in a 530-page document created by the so-called United Bid and trumpeted by the United States Soccer Federation president Carlos Cordeiro and his counterparts from Mexico and Canada travel the world trying to win voters’ support in the June 13 vote on the host — outline staggering figures: $14 billion in revenue for what will be an enlarged 48-team format, and a surplus for FIFA of $11 billion.