To help fill those seats, the country's tourism board has launched a digital campaign to rustle up support. At the center of the campaign is a Facebook page, "Inspired by Iceland," that opens with a video of the country's president and first lady playing soccer in the presidential residence.
"Join Team Iceland this World Cup and cheer for Iceland with us," asks First Lady Eliza Reid. "There's a place for you on our team."
Iceland already has plenty of fans based on its surprise performance in the 2016 European championships, where it opened with a draw against eventual champion Portugal.