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Fined by FIFA, Mexico Tries, Again, to Banish a Homophobic Chant by Its Fans

MOSCOW — Mexico’s soccer federation and at least two of its team’s star players took to social media on Thursday in a renewed campaign to banish a homophobic chant that has been a fixture at the team’s matches for years.

The effort came one day after FIFA fined Mexico $10,000 for its fans’ use of the slur “puto” at its World Cup opener on Sunday, and as world soccer’s governing body again warned Mexico of more serious consequences if the chanting did not stop.

“To all Mexican fans in the stadiums, don’t shout ‘puto’,” the star striker Javier Hernández wrote on his Instagram account, posting it in the less prominent Stories feature instead of his regular feed.