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FIFA and EA Sports End Decades-Long Video Game Partnership

The demise of a relationship that produced one of the most popular games of all time will mean risks for soccer’s governing body but few changes for gamers.

The popular FIFA video game will be rebranded as EA Sports FC.Credit...EA Sports

After almost three decades, one of the most successful commercial relationships in sports is over.

Months of tense negotiations between the video-game maker Electronic Arts and FIFA, soccer’s global governing body, ended without an agreement to extend a partnership that had created not so much a wildly popular game as a cultural phenomenon.