Poor David Beckham, he just wants to find himself a good deal for his phone.
So, in other words, he's just like the rest of us. just better looking, better at football, wealthier and...OK, never mind.
But the fact remains. Beckham stars in a new Sprint advert in New York City where his quest to find a simple mobile plan leads him to amassing an army of followers who share a simple mobile quest.
Beckham: a man of the people.