The heat is intensifying on Sepp Blatter's reign as president at FIFA after two of the governing body's most influential sponsors—Coca-Cola and McDonald's—called for the controversial figure's immediate resignation.
Coca-Cola released a statement condemning the current activity at FIFA, per Tariq Panja of Bloomberg.com, claiming Blatter's departure would allow a “credible and sustainable reform process” to begin at the crisis hit organisation: “Every day that passes, the image and reputation of FIFA continues to tarnish. FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.”
McDonald's also spoke out against Blatter and said it believed the president must leave the organisation for the credibility of the sport, per BBC Sport:
McDonald's issue statement saying it would be in the 'best interests of the game' for Sepp Blatter to step down.