Chelsea have agreed a new £50m sleeve sponsorship deal with car manufacturer Hyundai for next season, according to reports.
The five-year agreement, which will see the South Korean automotive producer replace Alliance Tyres; a subsidiary of the club’s shirt sponsors Yokohama Tyres, who have two years remaining on their five-year deal worth £200 million, is the most lucrative of its kind in the Premier League.
According to The Times, the new artwork is worth double the annual amount of Manchester City’s sleeve sponsorship with Nexen Tire and will set the benchmark for such deals going forward, with Manchester United and Arsenal both in the process of becoming the latest sides to take up the money-making opportunity.