For anyone seeking clues about what Paris Saint-Germain's kits for next season will look like, the catwalk and the concert stage could prove to be more enlightening ports of call than conventional football channels.
The first inkling that PSG was working with Air Jordan, the Nike subsidiary created for Michael Jordan, came in May when images appeared online of black Air Jordan 5 trainers on which Nike's Jumpman logo had neatly replaced the Eiffel Tower in the club's crest.
Two months later, Justin Timberlake went on stage for a concert at AccorHotels Arena in Paris' Bercy neighbourhood sporting a black jacket with a massive PSG x Jumpman logo plastered across the back.