Blackburn Rovers have rejected a fresh proposal from Watford to sign striker Adam Armstrong, The Sun reports.
The 24-year-old had a superb 2020/21 campaign for Rovers, registering 29 goals and five assists from 43 appearances.
His displays saw him voted as the Championship’s PFA Fans Player of the Year ahead of Teemu Pukki and Ivan Toney.
With under 12 months remaining on his contract, he has been tipped to move on with widespread Premier League interest.
However, the club owners Venky’s are firm on the £25 million price tag.