La Liga leaders Atletico Madrid have become the latest club, after the likes of Juventus, Paris Saint-Germain and West Ham, to join Socios.com ahead of the app's launch later this season.
The Madrid giants are the first in Spain to link up with Socios.com – who describe themselves as a 'blockchain-based fan engagement and rewards platform'.
Inspired by the 'socios' membership model favoured by clubs like Atleti and their Spanish counterparts Real Madrid and FC Barcelona, Socios is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans, offering fans influence over club decisions through Atletico Madrid Fan Tokens - digital assets that give fans the right to vote in certain club-delegated choices.