MANCHESTER, England — Emblazoned on the great glass frontage of Old Trafford’s East Stand, sandwiched between the soft bronze statue of Sir Matt Busby and the neon red letters of the club’s name, was proof of Manchester United’s complete conversion to the digital age.
This week, United launched its own YouTube channel. To celebrate, the club placed a vast YouTube logo on its stadium. Underneath it, towering over Busby’s head, was the page’s address. Every other Premier League club has long been on the platform. Now, at last and in style, United has succumbed to the future.