LONDON — A generation ago, Sky, then an upstart satellite broadcaster, outbid rivals for the rights to televise the Premier League, a deal that helped turn Britain’s top soccer league into the world’s most popular, and that revolutionized the fortunes of the TV service.
Another transformation appears to be underway. Amazon, the online retail giant that has increasingly pushed its way into the world of entertainment, won rights on Thursday to broadcast Premier League games in Britain for the first time.
The push by Amazon highlights the seismic shifts happening in the world of broadcast entertainment, as deep-pocketed digital outlets compete with traditional broadcasters like NBC, Disney and, in Europe, Sky.